SMM Chapter 4 and 5

True or False: The key to success for any business on social media is how it connects with their audience on an authentic level.

• True

• False

True or False: A good habit to get into is posting 25 percent promotional content and 75 percent non-promotional content on social media.

• True

• False

What does the acronym GCT stand for?

• a. Goals, Content, Testing

• b. Gifts, Content, Testing

• c. Goals, Consistency, Targeting

• d. Goals, Content, Targeting

A good way to see which social media platform(s) a company should be on is to

• a. start with the biggest platforms first.

• b. only be on platforms that support live video.

• c. see which platforms your competitors are on.

• d. none of these

True or False: Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow.

• True

• False

What does the acronym CTA stand for?

• a. call to action

• b. clear target audience

• c. content testing awareness

• d. create to accept

This is the simplest, most common form of communication on the Facebook platform.

• a. status updates

• b. Facebook Live

• c. Facebook Stories

• d. videos

The relevance score is calculated based on _____.

• a. current events

• b. number of subscribers

• c. previously posted content

• d. anticipated positive and negative feedback

What are the 5 different types of Instagram ads?

• a. Photo, Carousel, Meme, Slideshow, Giveaway

• b. Meme, Video, Gif, Infographic, Story

• c. Photo, Video, Carousel, Story, Slideshow

• d. Giveaway, Story, Gif, Photo, Video

What does the acronym UGC stand for?

• a. users get creative

• b. user-generated content

• c. use good content

• d. upload great comments