SEM Chapter 2 Test

SEM Chapter 2 Test

10th - 12th Grade

20 Qs

quiz-placeholder

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SEM Chapter 2 Test

SEM Chapter 2 Test

Assessment

Quiz

Life Skills, Business

10th - 12th Grade

Medium

Created by

Carly Patton

Used 49+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A target market is a _______________ of consumers a business wants to reach.

great example

small group

specific group

separate statistics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

About one half of every dollar you spend pays for marketing costs.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The customer service gap is the difference between ______________ and the service that is actually received.

consumer purchase patterns

customer needs

customer expectations

perceived reality

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Everyone belongs to several different _______________.

economic groups

market shares

target markets

values-based cultures

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ purchases take place when individuals make purchases based on careful thought and sound reasoning.

Emotional

Economical

Patronage

Rational

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________ is the rate at which companies produce goods or services in relation to the amount of materials and number of employees utilized.

Possibility

Productivity

Prosperity

Accountability

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A market segment is a group of consumers within a larger market who share one or more _______________.

properties

characteristics

options

values

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