OCR Digital Media Unit 1: LO6 Legal and ethical issues of media products

A long running debate about the impact that media products have on their audience. This is referred to as

• Hypodermic Needle Theory

• Cultivation Theory

• Media Effect Debate

• Ethical impacts of media products

• Mass Communication Theory

The Hypodermic Needle Theory is

• a persons view on reality is shaped by the media they consume. Violent behaviour may become normalized and viewers may become desensitized
• A long running debate about the impact that media products have on their audience.
• discusses the negative impact media products can have on an audience saying that media can ‘inject ideas into people’s head’.

Who developed the Hypodermic Needle Theory

• Packard (1957)
• Gerbner and Gross (1978)
• Gauntlett (2004)
• McQuail (1987)

What theory argues that a persons view on reality is shaped by the media they consume. Violent behaviour may become normalized and viewers may become desensitized

• Desensitization Theory
• Hypodermic Needle Theory
• Cultivation Theory
• Mass Communication Theory

Who developed the Cultivation Theory

• Packard (1957)
• Gauntlett (2004)
• Barthes (1977)
• Gerbner and Gross (1978)

What is moral panic?

• Public concern about the impact of media products

• Public alarm in response to a problem

• The technical term for 'fake news'

• When a media product is cited as the reason for a crime

GTA 5 was released in 2013 and it was blamed for causing violent behaviour in teens. Which theory does this case study fit? [tick all that apply]

• Hypodermic Needle Theory

• Cultivation Theory

• Moral Panic

Columbine High School massacre was blamed on the video game Doom and Wolfenstein. Which theory does this case study fit? [tick all that apply]

• Hypodermic Needle Theory

• Cultivation Theory

• Moral Panic

The video game Manhunt was banned for inciting violent behaviour. Which theory does this case study fit? [tick all that apply]

• Hypodermic Needle Theory

• Cultivation Theory

• Moral Panic

Which theory is the counter argument for the Hypodermic Needle and Cultivation Theory?

• Media Effect Debate
• Passive audiences
• Active Audiences