Digital Marketing

The most popular social networking site in the world is:

• Whatsapp

• LinkedIn

• Facebook

• Youtube

___________is an umbrella term for all of your online marketing efforts

• Email marketing
• Digital marketing
• Social marketing
• Inbound marketing

The process of optimizing your website to ‘rank’ higher in search engine results pages.

• SEO
• B2C
• PPC
• B2B

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

• Affiliate Marketing
• PPC
• Email marketing
• Native Advertising

Testimonials are most effective if the buyer is in the ___________stage of purchasing.

• Decision
• Awareness
• Optimal
• Shopping

While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective?

• Reduce total advertising costs by 15%

• Increase sales through the eCommerce platform by 10% within the next six months.

• Increase number of visitors to the company website during the next six months

• Improve brand awareness significantly during this semester.

Which of these websites is useful for monitoring changes in online search patterns over time?

• Google Trends

• Social Mention

• Google Analytics

• Radian 6

What are the advantages of sponsoring influencer content, rather than trying to stimulate organic influencer content?

• No Control over message

• Guaranteed outcome

• Credibility of message

• Lower cost

Which website metric tells you how many of your website visitors view only one page?

• Sessions

• New vs returning users

• Bounce rate

• Conversion rate

• Session duration

When running a paid search (PPC) campaign, which of these metrics do we want to be low?

• Impressions

• Bounce Rate

• Cost Per Acquisition and Cost Per Click

• Click Through Rate