
Marketing
Quiz
•
Business, Life Skills
•
9th - 12th Grade
•
Practice Problem
•
Medium
David Heatwole
Used 12+ times
FREE Resource
Enhance your content in a minute
30 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All businesses must complete some marketing activities even if that is not their focus.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A target market is a group of consumers that have similar wants and needs.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Effective marketing begins with a good product.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Finding solutions to problems through carefully designed studies involving consumers is called marketing research.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product packaging is the least important part of product planning because consumers simply throw away the packaging before using the product.
5
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The first step in new product planning is to develop a full marketing strategy.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Highly complex and technical products generally have higher prices than simple products.
True
False
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