Marketing Mix Quiz

Quiz
•
Business
•
12th Grade
•
Hard
Lloyd Curambao
Used 4+ times
FREE Resource
25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following elements of the marketing mix involves the physical characteristics and attributes of a product or service?
a) Price
b) Packaging
c) Product
d) Promotion
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which element of the marketing mix involves deciding where and how to sell products to reach target customers effectively?
a) People
b) Position
c) Place
d) Packaging
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
If a company wants to expand its distribution channels to reach new markets and increase sales, it should focus on which P of the marketing mix?
a) Packaging
b) Price
c) Place
d) Product
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which element of the marketing mix involves determining the value of a product or service and setting a price that customers are willing to pay?
a) Packaging
b) Place
c) Price
d) People
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
When a company focuses on hiring and training employees to deliver excellent customer service and represent the brand effectively, it is primarily focusing on which P of the marketing mix?
a) People
b) Promotion
c) Position
d) Product
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
If a company decides to offer discounts, coupons, or special offers to stimulate demand for its products, it is primarily focusing on which P of the marketing mix?
a) Packaging
b) Promotion
c) Place
d) Position
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
When a company decides to distribute its product through wholesalers and retailers, it is primarily focusing on which P of the marketing mix?
a) People
b) Place
c) Packaging
d) Price
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