Marketing Precision Exam

ACME is an intermediary that purchases meat, diary, and vegetables from local farmers and then resells the products to local restaurants. What role in the channel of distribution does ACME provide?

• Loyalty Program

• Wholesaler

• Marketing

• SWOT analysis

Coca-Cola created a press release describing the firm's efforts to protect the polar bear population. Which element of the promotional mix is being used?

• Closing the sale

• Product line

• promotion

• Public Relations

A company engaged in B2B marketing would focus on which type of client?

• Marketing Information Management

• Marketing Planning

• television, newspapers

• decision-maker in a business

Pyschographics

• This market segmentation refers to statistical data or information concerning a person's age, gender,income level, occupation, etc.

• Company focuses its efforts on promotion and production. Obtaining patent and trademarks.

• Most frequently used form of transportation, middle pricing range.

• This market segmenting involves studies of consumers based on their attitudes, lifestyle, and values.

What is the term used to describe the process where companies study the internal and external factors affecting marketing strategies?

• psychographic

• Advertising

• SWOT analysis

• generate new product ideas

As part of their recent advertising campaign, ACME Shoe Company had athletes put pictures of their shoes on Instagram. What type of promotional tool is ACME using?

• Loyalty Program

• social media

• objections

• Wholesaler

Behavioral/Product Benefits

• This market segmentation refers to statistical information concerning a person's age, gender, income level, occupation, etc.

• Sales begin to fail and the company looks at modernize or alter the product. Sell of product because of decrease profit.

• This market segmentation involves segmenting a market based on rate of use, shopping patterns, or product benefits.

• US Department of Commerce, Trade Publication, US Government Census Data.

Understanding concepts and strategies used to develop and target specific marketing strategies to select a audience.

• Marketing Planning

• Market Share

• break-even point

• Marketing Information Management

Each time a customer purchases a snow cone, they receive a stamp on a punch card. After 10 stamps, the customer receives a free snow cone. This is an example of which type sales promotion?

• Advertising

• social media

• Loyalty Program

• Emotional

Rob's Cheese Factory makes a fantastic cheese curd that's available in many local grocery stores at a competitive value. However, the customers don't recognize his brand. Which of the 4Ps is Rob missing?

• Emotional

• place

• Product mix

• promotion