Intro to Typography

What is the classification of the font shown above?

• Serif

• Sans Serif

What is the classification of the font shown above?

• Serif

• Sans Serif

The space between the lines of text

• Aperture

• Tracking

• Kerning

• Leading

The space located between individual letters of a word

• Aperture

• Tracking

• Kerning

• Leading

This type does not have extensions or strokes on the ends of the letters and are used heavily for labeling, headlines and titles.

• Type Alignment

• Serif

• Sans Serif

• Script, symbols and decorative type

The space between the letters in a sentence

• Tracking

• Aperture

• Kerning

• Leading

This type has extensions or strokes on the ends of the letters. Times New Roman is a perfect example of this.

• Type Alignment
• Serif
• San-Serif
• Script, symbols and decorative type

This is used to guide the reader's eye to whatever is most important. In other words, it shows them where to begin and where to go next using different levels of emphasis.

• Hierarchy

• Tracking

• Leading

• Kerning

In general, how many different fonts should you use in a project?

• One

• Two

• At least three

• As many as you can fit on the page

The style or appearance of text is known as

• Codicology

• Fontology

• Graphic Design

• Typography