Factors Influencing Consumer Behavior/Being a Smart Shopper

What does a customer try to achieve by asking “what problem am I trying to solve?”

• A. Conducting product research

• B. Identifying the needs

• C. Listing the attributes

• D. Comparing the items

Which of the following organizations publishes Consumer Reports?

• A. Consumer Union

• B. Underwriter’s Laboratories (UL)

• C. Better Business Bureau (BBB)

• D. American Consumer Council

Which of the following is NOT a sign of well-constructed clothing?

• A. Attention to detail

• B. Well-fitted

• C. Reliable stitching and assembly

• D. Several snags and pulls

Which of the following information about a car does CARFAX.com NOT provide?

• A. Number of previous owners

• B. Accident record

• C. Recall history

• D. Previous purchase price

Which of the following is an advantage of a house buyer?

• A. Greater freedom to move

• B. Freedom to remodel or redecorate

• C. Less responsibility for upkeep

• D. Responsible for a monthly rent

Lifestyle is identified by which of the following?

• A. Activities, interests and opinions

• B. Attitudes, values and beliefs

• C. Symbols, rituals and heroes

• D. Age, gender and ethnicity

Which of the following is NOT determined by the personality of a customer?

• A. Whether the customer is a practical shopper

• B. Whether the customer is loyal to certain brands

• C. Whether the customer tends to use coupons

• D. Whether the customer has awareness of the product

A person’s need for respect belongs to which of the following levels of Maslow’s hierarchy?

• A. Safety

• B. Love

• C. Esteem

• D. Self-actualization

Which of the following is the most enduring judgment of good or bad?

• A. Opinion

• B. Belief

• C. Attitude

• D. Value

A reference group has the least influence on a person for buying which of the following items?

• A. A car

• B. A life insurance plan

• C. A pair of shoes

• D. A dress