Product Mix

Product extensions are

• items offered in addition to the product to make it more attractive to the target market

• incentives received in addition to a base salary

• features added to the basic product that satisfy additional needs and wants

• a well-known name and/or symbol established by one company and sold for use by another company to promote its products

If your product is in the decline stage of the product life cycle, would you

• cut the product

• sell the product to a licensing company

• discount the merchandise

• all of the above

Which of the following includes ALL the different products that a company makes or sells.

• Product Depth
• Product Line
• Product Width
• Product Mix

The following is a group of closely related products manufactured or sold by a business.  Examples would include all the car models produced by the Lincoln Division of the Ford Motor Company

• Product Line
• Product Item
• Product Mix
• Product Cycle

The Birthday Cake Oreo is a specific product in a line that is produced by Nabisco.  The Birthday Cake Oreo would be considered a 

• Product Line
• Product Item
• Product Depth
• Product Width

All the different product lines a company has...

• Product Width
• Product Mix
• Product Depth

The number of items offered within a product line....

• Product Mix
• Product Width
• Product Depth

Which of the following is a reason that a business would make changes to its products? 

• To keep up with changing consumer preferences
• To spread risk over a wider area
• To predict the success of the changed product
• To make room for other products

Shallow Product mix offers few items within the product line

• False
• True

Businesses must plan their product mix carefully because they cannot offer all the products that customers may want

• True
• False