Media Literacy

Quiz

•

English

•

6th - 8th Grade

•

Medium

•

CCSS

RL.8.7, RI.7.7, RI.6.7

+27

Standards-aligned

Michelle Wingfield

Used 14+ times

FREE Resource

55 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of target audience?

A group of people that an advertisement is aimed at.

A group of people that might be interested in joining a certain club.

A group advertisements aimed toward a certain group of students.

People that shop at Target.

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Advertisements trying to make people connect with their ads by using sadness, fear, humor, worry, and the need to belong/fit in.

Glittering Generalities

Bandwagon

Appeal to Emotion

Name Calling

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A technique in advertising where a celebrity or famous person says they use or enjoy a certain product or service.

Bandwagon

Testimonal

Appeal to Snobbery

Celebrity spokesperson

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A technique in advertising when an average, everyday person says they use or enjoy a product or service.

Appeal to Plain Folk

Bandwagon

Testimonial

Glittering Generalities

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

To convince someone to do or think something.

Persuade

Discourage

Personification

Dissuade

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Websites, magazines, news, games, tv shows, and advertisements are all types of

Illustrations

Social Networks

Media

Technology

Tags

CCSS.RI.6.7

CCSS.SL.6.2

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is most likely the message of this advertisement?

If you drink Coke Zero you will become a man.

Coke Zero helps you be elegant, brave and charming.

Coke Zero is for secret agents like 007

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

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