Media Literacy

What is the definition of target audience?

• A group of people that an advertisement is aimed at.

• A group of people that might be interested in joining a certain club.

• A group advertisements aimed toward a certain group of students.

• People that shop at Target.

Advertisements trying to make people connect with their ads by using sadness, fear, humor, worry, and the need to belong/fit in.

• Glittering Generalities
• Bandwagon
• Appeal to Emotion
• Name Calling

Tags

CCSS.RI.6.8

CCSS.SL.6.3

A technique in advertising where a celebrity or famous person says they use or enjoy a certain product or service.

• Bandwagon
• Testimonal
• Appeal to Snobbery
• Celebrity spokesperson

A technique in advertising when an average, everyday person says they use or enjoy a product or service.

• Appeal to Plain Folk
• Bandwagon
• Testimonial
• Glittering Generalities

To convince someone to do or think something.

• Persuade
• Discourage
• Personification
• Dissuade

Tags

CCSS.W.6.1A

CCSS.W.6.1B

CCSS.W.6.1C

Websites, magazines, news, games, tv shows, and advertisements are all types of

• Illustrations
• Social Networks
• Media
• Technology

Tags

CCSS.RI.6.7

CCSS.SL.6.2

What is most likely the message of this advertisement?

• If you drink Coke Zero you will become a man.
• Coke Zero helps you be elegant, brave and charming.
• Coke Zero is for secret agents like 007

Tags

CCSS.RI.6.6

Which persuasive technique is being used?

• Appeal to Snobbery
• Testimonial
• Bandwagon
• Appeal to Emotion

Tags

CCSS.RI.6.1

CCSS.RI.6.6

CCSS.RI.6.8

CCSS.RL.6.1

CCSS.SL.6.3

Who is the target audience for this ad?

• Parents
• Kids
• Anyone
• Business Owners

Tags

CCSS.RI.6.6

Which persuasive technique is being used?

• Bandwagon
• Celebrity Spokesperson
• Appeal to Plain Folk
• Name Calling

Tags

CCSS.SL.6.3