SEM1 4.01 .02 .04 .05

1. A primary reason that sports or event marketers sell advertising space in their programs is to obtain which goal?

• A. generate revenue

• B. increase fan loyalty

• C. offer financial support

• D. attract new markets

2. Rachel is selling program advertisements for a marching band competition that her high school is hosting. Which sales prospect is most likely to purchase ad space in the program?

• A. Local music shop

• B. National piano manufacturer

• C. International symphony conductor

• D. State or provincial museum director

3. When selling advertising space in sports or event programs, it is important for marketers to give their customers which component?

• A. Mailing costs

• B. Research fees

• C. News deadlines

• D. Advertisement specifications

4. To increase revenue, professional baseball and football teams often sell advertising that appears on or in which form?

• A. National television

• B. Local magazines

• C. The back of tickets

• D. Community newspapers

5. To sell advertising space in an event program, which is the first action Kyle should do?

• A. Design the front cover of the program to show prospects

• B. Call all businesses to determine their interest

• C. Develop a list of local businesses to contact

• D. Obtain printing supplies for the program

6. Camille is developing a rate card for advertising space in her school’s yearbook. Which layout is the most expensive for advertisers to purchase?

• A. Quarter of a page two-color

• B. Half page black and white

• C. Quarter of page black and white

• D. Half of a page four-color

7. When making appearances at special events, a well-known rock star asks that the event organizer pay for the air travel, lodging, and meals for his or her band and back-up singers. These requirements are examples of which components of a contract?

• A. Rider terms

• B. Financial requisitions

• C. Organization charters

• D. Nonnegotiable conditions

8. After event organizers released information to the press that a well known country singer will be performing at an upcoming fundraiser, the ticket sales for the event increased dramatically. This situation exemplifies how a celebrity appearance can cause which response?

• A. Create a sense of community

• B. Improve the television ratings of an event

• C. Provide performers with supplemental income

• D. Stimulate interest in an event

9. A charity organization is holding a fundraising event in New York. The event will include a dinner prepared by the chef of a five-star restaurant and an upscale style show. To generate interest, the event organizers plan to have a celebrity serve as master of ceremonies for the event. Who would be the most appropriate person to fulfill this role?

• A. Sophia Sanchez, a Venezuelan talk-show host

• B. Bella Marie, a well-known international fashion model

• C. Richard Roberts, a Canadian theater critic

• D. Karl Kamden, a Chicago-based restaurant owner

10. Which is an example of a business using a celebrity’s appearance to attract customers to an event?

• A. An actor stars in the lead role of a film that is based on a bestselling novel.

• B. A professional athlete announces her or his plans to retire within six months.

• C. An athletic-shoe company distributes a press release about a new endorsement deal.

• D. A rock star signs copies of his or her latest CD at the grand opening of a store.