Types and explanations for conformity

A change in a person's behaviour or opinions as a consequence of real or imagined pressure from a person or group of people.

• Conformity

• Compliance

• Identification

• Internalisation

A deep type of conformity where we take on the majority view as out own because we genuinely accept it as correct; leads to far-reaching and permanent change in behaviour even when group is absent.

• Conformity

• Internalisation

• Identification

• Compliance

Conforming to group opinions and behavioural norms because we value the group and want to be accepted by them; a moderate level of conformity

• Internalisation

• Identification

• Compliance

• Obedience

A shallow/superficial level of conformity whereby we only change our behaviour or voiced opinion in the presence of others from a certain social group yet inwardly disagree, i.e. no change in private.

• Compliance

• internalisation

• informational influence

• normative influence

Going along with other due to the need to be right

• normative influence

• informational influence

Informational influence may lead to ...

• compliance

• internalisation

The desire to be accepted by others and avoid rejection leads to

• normative influence

• informational influence

Desire for social approval leads to

• normative influence

• informational influence

Psychologist who identified the three type of conformity

• Kelman

• Deutsch and Gerard

• Lucas

• Asch

Came up with the 'two process' theory of conformity

• Deutsch and Gerard

• Kelman

• McGee and Teevan

• Asch