Chapter 6: Consumer Awareness

Which of the following is not a need

• Housing

• Eating out

• Utilities

• Food

The purpose of advertising is to:

• Tease the consumer

• Inform the consumer

• Persuade the consumer

• All of the above

Which of the following is NOT a common marketing strategy?

• Providing financing options

• Repetition

• Making the customer do research

• Personal selling

What is a safe assumption to make regarding companies and their marketing practices?

• Companies know that competition is fierce for consumer dollars

• Companies spend millions of dollars and do extensive research on advertising

• Companies use all angles to aggressively compete for your money

• All of the above

What concept is best explained by the statement, "Money spent here cannot be spent there?"

• Law of diminishing return

• Opportunity cost

• Significant purchases

• Delayed gratification

Identify which method companies are using to compete for your money: "90 days same as cash"

• Personal selling

• Financing

• Media

• Product positioning

Identify which method companies are using to compete for your money: Car salesperson

• Personal selling

• Financing

• Media

• Product positioning

Identify which method companies are using to compete for your money: TV commericals

• Personal selling

• Financing

• Media

• Product positioning

Feeling regret or concern after making a purchase

• Brand recognition

• Power over purchase

• Buyers remorse

It is wise to never buy something you don't understand

• True

• False