AL Media - Comp 2 Section C Zoella

What is a digital influencer?

• A celebrity with a large number of followers

• Someone with significant online following who shape & influences opinions

• An opinionated individual who frequenter posts on social media.

What is convergence?

• Playing games on your iPhone

• Media conglomerates creating new companies

• Different media industries merge or move closer together facilitated by digital technology

• Audiences working together to create content

What is trans media storytelling?

• Gender fluid narratives.

• Jenkin's ideas on elements of fiction being spread across multiple channels.

• Jenkin's theory on repeating narrative elements on different platforms.

Which of these recipes are included on Zoella's blog?

• Apple crumble cupcakes

• Pancakes 3 ways

• mince pies

• Easter nests

In what year did Zoella start blogging?

• 2007

• 2008

• 2009

• 2010

What was the title of Zoella's first book?

• Behind the Blog

• Girl Online

• Girl Interrupted

What is the tagline on the Zoella YouTube channel?

• Life, beauty & chats

• Life, home & chats

• Beauty, home & chats

• Life, love, chat.

Which intertextual references appear on Zoella's blog?

• Major supermarket advertising slogan

• Beyonce song title

• Fast food outlet

• High street opticians

How has Zoella created controversey?

• Over-priced advert calendar

• Not making paid-for promotions clear within her content

• Recipes stolen from recipe books

• Offensive tweets about gay men & chavs

Which theorist discusses RESONANCE : the more a media text matches the everyday reality of the individuals own reality the more likely it is to shape their view of the world?

• Jenkins

• Gauntlett

• Gerbner

• Hall