International marketing unit 5

Rosa’s parents were auto workers in the Ford plant in Detroit. However, Rosa and her brother graduated from college and law school. They are both lawyers with prestigious firms in New York.This is an example of:

• class mobility

• income distribution

• lorenz curves

• social mobility

Which of the following shows the number of males and females in different age groups in a population for a country?

• income curve

• lorenz curve

• national demographics

• population pyramid

A country which has low personal incomes and low levels of industrialization and poor infrastructure are considered:

• developed countries

• developing countries

• newly industrialized countries

• second world countries

Which looks at the distribution of income in a population by quintiles or fifths?

• income curve

• lorenz curve

• national demographics

• population pyramid

Widget, Inc. is researching the size of their potential market in India for a possible expansion. This is an example of which step to consider if an international market is right for a product?

• can the potential market pay for the product?

• is the market large enough for profitability ?

• Is there a need for the product?

• Which demographic segment is most important

If a company is considering expanding into a country with lower disposable incomes, they may consider a scaled down, modified version of the product. This is an example of which step to consider if an international market is right for a product?

• can the potential market pay for the product ?

• Is the market large enough for profitability?

• Which demographic segment is most important?

• Is there a need for the product?

The Lorenz Curve for Sweden’s distribution of income shows a(n):

• Average per capita income.

• line of absolute equality

• line of absolute inequality

• Quintiles and fifths.

The Lorenz Curve for South Africa’s distribution of income shows a(n):

• average per capita income

• Line of absolute equality.

• Quintiles and fifths.

• line of absolute inequality

A country with a high per capita income, a high standard of living, and a strong diversified economy is considered a:

• developed country

• developing country

• newly industrialized country

• second world country

Which of the following is considered the strongest link to higher income?

• class mobility

• education

• income distribution

• population