Target Market

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

To buy a product, customers in a market must first

• be willing to buy the product
• locate the product in a store
• learn the product's features
• make sure the product is on sale

Tags

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.7.2

CCSS.RL.8.1

CCSS.RL.9-10.2

Which of the following is most likely to provide a business with primary market research?

• A television show
• A customer survey
• A newspaper article
• An Australian Bureau of Statistics Publication

 Can you skip a step in the market research process?

• yes; who cares just wing it right?
• no; every step is vital for beneficial answers

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic
• Social-Cultural(Psychographics)
• Geographic
• Behavioral

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

Knowing a customers family size can not help determine the demographics of the target market.

• TRUE
• FALSE

Knowing the income of a potential customer can help you determine products' __________.

• Pricing
• Place
• Promotion
• Label

Africa-American, Asian, Hispanic, Caucasian are fall into the __________ category which helps determine how to market a product in a region.

• Gender
• Income
• Marital Status
• Ethnic Background