Market research. Chapter 9. SWOT analysis

Opportunities and Threats would not exist without a brand.

• True

• False

Good image of the company (measured in terms of customers) is

• strength

• opportunity

• weakness

• threat

Preparing the Marketing plan, a manager should try to access

• current opportunity and threats

• past opportunity and threats

• future opportunity and threats

• recent opportunity and threats

The SWOT analysis forms the link between

• internal and external analysis

• strategy formation and internal analysis

• situation analysis and strategy formation

• situation analysis and internal analysis

No matter what, strategy cannot be chosen only in objective way

• True

• False