Digital Marketing 7

What steps include “creating a demand” process?

• Inform and remind

• Persuade and remind

• Inform and persuade

• Inform, persuade and remind

A graphic image or animation displayed on a website for advertising purposes is

• pop-up advert

• banner advert

• pop-under advert

• floating advert

CPM is

• cost per marketing

• cost per hundred impressions

• cost per thousand impressions

• cost per million impressions

What part of social media time takes place on mobile devices

• 70%

• 59%

• 80%

• 100%

In Facebook targeting Location, demographic and interest targeting options are available in

• core audience

• custom audience

• lookalike audience

• similar audience

What topic do you want to discuss?

• Video Marketing

• Direct marketing (email, sms, etc)