Language & Power: Power Behind Discourse

A system of values, attitudes and beliefs is known as...

• hegemony

• interpellation

• ideology

• binary oppositions

Artificial friendliness used to give an impression that you are directly included or addressed is known as...

• code

• interpellation

• ideology

• synthetic personalisation

The message of a text is the surface meaning. What do we call the pragmatic or implied meaning?

• the code

• the narrative

• the reception

• the connotation

Which theorist developed the concept of interpellation?

• Derrida

• Althusser

• Fairclough

• Saussure

Which of these is NOT one of the 7 broad character types, according to Propp's Narrative Theory?

• the hero

• the mother in law

• the villain

• the princess

Words and phrases that show a system of values and beliefs and encourage readers to make judgements are known as..

• collocations

• synthetic personalisation

• messages

• ideologically loaded language

Which of these is NOT a type of reading, according to Stuart Hall's Audience Reception Theory?

• the reluctant reading

• the dominant reading

• the oppositional reading

• the negotiated reading

Defining something by contrasting it with its perceived opposite is known as...

• using binary oppositions

• an oppositional reading

• a commutation test

• linguistic determinism

Fill the gap:

Derrida put forward the idea that binary pairs were never _________ . He called this the hierarchy of value.

• relevant

• obvious

• equal

• untrue

Words that we often see together in a phrase are known as...

• metaphors

• euphemisms

• collocations

• reflectionism