Communications Popup #2

True or False, a business can plan to have unplanned business communications.

• True

• False

In class we discussed four types of business communications ((choose all that apply).

• Long and short

• Planned and unplanned

• Product experience

• Service experience

• Right and wrong

Fill in the blank: For the purposes of our in-class discussion we considered _______________ as emerging form of communications.

• TV ads.

• Newspaper ads

• Internet/email ads

• Movie ads.

TRUE-FALSE: A business’ logo is their brand.

• True

• False

Fill in the blank: A brand is a _____________.

• Logo

• Graphic

• A promise

• A tag-line

True False: Nike’s logo is, “Just Do It”

• True

• False

True False: You do not have to trademark a logo or tag line.

• True

• False

What kind of communications is Word of Mouth?

• Planned

• Unplanned

• Experiencial

Can you experience a brand through consumption?

• Yes

• No

True False: Use of public relations is considered direct selling.

• True

• False