A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?

• Image extension

• Financial Accountability

• Brand awareness

• Market segmentation

What might a sports organization offer a business to encourage that business to sponsor an event?

• Free advertising

• Partial ownership

• Percent of profits

• Naming rights

Which is an example of a celebrity endorsing an event simply by being associated with it?

• Attending a grand opening

• Saying a tournament is great

• Appearing in a print ad

• Cheering for a football team

The ultimate purpose of branding in sports or event marketing is to achieve which action?

• Create awareness

• Encourage sales

• Identify the retailer

• Obtain a sponsor

What should be included in an event program if it is longer than four pages?

• Satisfaction survey

• Local news articles

• Statement of organizers

• Table of contents

Athletes are often considered to be particularly effective promoting products related to which of their areas?

• Sport

• Lifestyle

• Background

• Education

What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?

• A personal observation

• An interview

• A testimony

• A sales presentation

What are royalties?

• A percentage of expected sales

• A percentage of actual sales

• A percentage of union dues

• A percentage of taxes

Which is the basis for the licensing process?

• The fans

• Manufacturing

• Trademarked property

• Sponsorship

When designing an event program for a charity event, it is important to perform which action?

• Acknowledge the event sponsors

• Offer free admission coupons to other events

• Provide product samples

• Include the printing costs on the back-cover