Fashion Marketing Chapter 1

A person's desire for something that gives him or her satisfaction.

• status

• ford

• garment

• want

The covering of the body according to the code of decency of a particular culture or society.

• garment

• values

• fashion

• modesty

Written or unwritten rules of appropriate attire.

• culture

• dress code

• conformity

• accessories

The articles added to complete or enhance apparel outfits.

• culture

• conformity

• accessories

• garment

The ideas, beliefs, and material items that are important to an individual.

• values

• modesty

• status

• garment

Obeying or agreeing with and acting in accordance with some given standard or authority

• high fashion

• conformity

• accessories

• modesty

Items that are the very latest or newest fashions that are usually innovative, expensive, and of fine quality.

• fashion

• conformity

• high fashion

• attitudes

Something a person must have for existence or survival.

• individuality

• want

• need

• ford

Attractive decoration.

• attitudes

• accessories

• garment

• adornment

A person's position or rank compared to others

• want

• status

• culture

• attitudes