Advertising Strategies

Why should you not believe everything you see in an advertisement?

• Because people are liars!

• Because the company that paid for the ad is trying to get you to spend your money.

• You can believe ads because the U.S. government has laws to prevent lying in ads.

Which picture shows an ad using the strategy of repetition?

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Which ad uses a slogan?

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What is an example of using transfer?

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Which ad is using an emotional appeal?

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Which ad uses the bandwagon strategy?

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Which ad uses a promotional item?

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Which ad uses purr words?

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Which ad uses the strategy of facts and figures?

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Which ad uses superlatives?

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