Advertising MKT 2013

Which advertising strategy is used heavily when introducing a new product category?

• Persuasive advertising

• Informative advertising

• Comparative advertising

• Patronage advertising

Which of the following is the objective of an informative advertising?

• Build brand preference

• Change customer perceptions of brand value

• Encourage customers to switch brands

• Suggest new uses for a product

The main advantage of radio advertisement is __________.

• timeliness

• audio only

• immediacy

• good local acceptance

Expensive MILO television ads primarily are a type of________.

• reminder advertising

• seducing advertising

• informative advertising

• comparative advertising

_____ becomes more important as competition increases. The company’s objective is to build selective demand.

• Persuasive advertising

• Informative advertising

• POP promotion advertising

• Patronage advertising

Avis positioned itself against market-leading Hertz by claiming, “We’re number two, so we try harder.” This is an example of _____.

• informative advertising

• reminder advertising

• comparative advertising

• persuasive advertising