Social Media Quiz

What does the term 'social media' primarily refer to?

• A form of advertising

• A type of traditional media

• Communication channels for information delivery

• A method of face-to-face interaction

According to Kaplan and Haenlein, social media can be defined as:

• A group of Internet-based applications

• A type of print media

• A form of television broadcasting

• A method of direct mail marketing

Which of the following is an example of a collaborative platform?

• Facebook

• Wikipedia

• YouTube

• Blogger

What is the primary characteristic of blogs and wikis in terms of content richness?

• High visual richness

• Low richness and social presence

• High interactivity

• High audio content

Which of the following social media platforms is primarily used for professional networking?

• Pinterest

• Instagram

• LinkedIn

• Facebook

What is a key difference between eWOM and traditional WOM?

• eWOM is less durable

• eWOM is more personal

• eWOM can influence on a larger scale

• eWOM is always anonymous

In the context of social media, what does 'self-presentation' refer to?

• The number of followers a user has

• The quality of content shared

• The extent to which users reveal themselves

• The way users present their opinions

What is the main purpose of reputation management in social media for tourism businesses?

• To increase sales

• To develop new products

• To monitor social media mentions

• To create viral marketing campaigns

Which of the following is NOT a type of social network site (SNS)?

• Traditional SNS

• Professional SNS

• Universal SNS

• Regional SNS

What was the main strategy behind the 'Best Job in the World' campaign?

• Using only traditional media

• Engaging users through multiple social media channels

• Focusing on print advertisements

• Limiting participation to local residents