Sports Marketing Review Chap 1

Demographics is...

• Involves the locations and methods used to make products available to customers

• Common characteristics of a group, such as age, marital status, gender, and income level

• Describes how a business blends the four marketing elements of product, distribution, price and promotion

• Using sports to market a product

Discretionary income is...

• The amount customers pay for products

• Influencing how people choose to spend their time and money on entertainment

• Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses

• The number of viewers a program attracts

Distribution is...

• Involves the locations and methods used to make products available to customers

• What a business offers to satisfy needs

• Some type of performance that people are willing to spend their money and spare time watching

• The creation and maintenance of satisfying exchange relationships

Entertainment is...

• Ways to make customers aware of products and encourage them to buy

• The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer

• Using sports to market products

• Some type of performance that people are willing to spend their money and spare time watching

Entertainment marketing is...

• Using sports to market products

• The number of viewers a program attracts

• Influencing how people choose to spend their time and money on entertainment

• The creation and maintenance of satisfying exchange relationships

Gross Impression is...

• Describes how a business blends the four marketing elements of product, distribution, price and promotion

• The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer

• Ways to make customers aware of products and encourage them to buy

• Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses

Marketing is...

• Involves the locations and methods used to make products available to customers

• What a business offers customers to satisfy needs

• The creation and maintenance of satisfying exchange relationships

• Ways to make customers aware of products and encourage them to buy

Marketing Mix is...

• Describes how a business blends the four marketing elements of product, distribution, price and promotion

• Influencing how people choose to spend their time and money on entertainment

• The amount customers pay for products

• What a business offers customers to satisfy needs

Price is...

• Some type of performance that people are willing to spend their money and spare time watching

• Influencing how people choose to spend their time and money on entertainment

• What a business offers customers to satisfy needs

• The amount customers pay for products

Product is...

• Ways to make customers aware of products and encourage them to buy

• What a business offers customers to satisfy needs

• The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer

• The amount customers pay for products