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Chapter 17 Review

Authored by Jeff Lemon

Life Skills

9th - 12th Grade

Used 39+ times

Chapter 17 Review
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16 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Promotion is one of the four P's of marketing.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the act of promoting a product?

Purchasing Promotion

Place Promotion

Product Promotion

Price Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This is an example of Popeyes utilizing what type of marketing?

Product Promotion

Product Irrelevance

Public Relations

Aggressive Marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Holiday Inn Express has found a niche in the breakfast industry with cinnamon rolls due to the effect of what type of market?

Consumer Market

Institutional Market

Corporate market

Sole Proprietorship Market

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Why do companies use promotions?

To enhance their public image

To persuade people's decisions

To deter consumers from purchasing goods/services

Not allow consumers to know about their products.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Promotional Mix is the cost effective combination of personal selling, advertising, direct marketing, sales promotion and public relations.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This is an example of Chick Fil A doing which of the following?

Forfeiting

Not being creative

Giving Up

Advertising

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