Chapter 17 Review

Promotion is one of the four P's of marketing.

• True

• False

What is the act of promoting a product?

• Purchasing Promotion

• Place Promotion

• Product Promotion

• Price Promotion

This is an example of Popeyes utilizing what type of marketing?

• Product Promotion

• Product Irrelevance

• Public Relations

• Aggressive Marketing

Holiday Inn Express has found a niche in the breakfast industry with cinnamon rolls due to the effect of what type of market?

• Consumer Market

• Institutional Market

• Corporate market

• Sole Proprietorship Market

Why do companies use promotions?

• To enhance their public image

• To persuade people's decisions

• To deter consumers from purchasing goods/services

• Not allow consumers to know about their products.

The Promotional Mix is the cost effective combination of personal selling, advertising, direct marketing, sales promotion and public relations.

• True

• False

This is an example of Chick Fil A doing which of the following?

• Forfeiting

• Not being creative

• Giving Up

• Advertising

Amazon has decided to run a free 30 day trial for free Amazon Prime, this is an example of what type of marketing toward non Amazon Prime members?

• Lethargic Marketing

• Indirect Marketing

• Quarterly Marketing

• Direct Marketing

Jim has a new lawn service that he has started due to the hiring shortage that has overtaken the work industry in America, what would be the easiest and most cost effective way for Jim to advertise his new business?

• Billboards

• Newspaper ads

• Commercials

• Social Media

Chick Fil a has seen a recent decrease in their chicken sandwich sales. Due to this they have decided to create a "Buy one sandwich, get one free" coupon. What is this an example of?

• Direct Marketing

• Sales Promotion

• Public Relations

• News Release