The statistical data relating to the population and particular groups within it. EX: 25-49 year old, white, female, mothers.

• data tracking

• demographic

• partnering with a brand

• sponsored content

Like little bread crumbs that sites and apps place on your device. They follow you around the internet and report back on your habits.

• demographic

• IP address

• sponsored content

• web cookie

Ads are targeted to the specific user based on previous searches and sites visited (thanks to cookies).

• addressable advertising

• IP address

• sponsored content

• partnering with a brand

Unique set of numbers that are assigned to any given user and device.

• addressable advertising

• IP address

• sponsored content

• web cookie

Terms and conditions that we must check off on before using any software. It would take 25 days a year to read these (if we actually read them)

• addressable advertising

• IP address

• end-user agreement

• web cookie

Netflix and Hulu (and YouTube and Facebook and Amazon Prime etc) uses this to recommend new shows and content to users.

• data tracking

• demographics

• end-user agreement

• IP address

These advertisements are made to look like articles or content on the site to trick you into clicking.

• IP address

• partnering with a brand

• end-user agreement

• sponsored content

This is when the media creator (YouTuber, celebrity) is paid to advertise or use a product or service in their videos/tik toks/posts/content.

• data tracking

• partnering with a brand

• end-user agreement

• web cookie

This company owns ABC Television Networks, ESPN, Marvel Entertainment, Star Wars, Buena Vista Records, and Theme Parks.

• Walt Disney Company

• Viacom

• NewsCorp

• Comcast

This company owns Fox News, Fox Television, cable channels FX & FXX, the Wall Street Journal, and the New York Post. They used to own 20th Century Fox films, but sold it off to the Walt Disney Company.

• Hearst Corporation

• Viacom

• NewsCorp

• Comcast