20190905 Retreat Training - Ads

Which of the following options are correct? (Choose all correct options)

• AIctivate: We can support all definition of inactive users, and we highly recommend clients to define inactive as over 30 days no action.

• Over 100 conversion is the minimum rule of thumb to optimize AIctivate campaign.

• If a client doesn't have 3rd party tracking, they cannot run app engagement campaigns.

• Clients can exclude users with certain attributes in app engagement campaigns so that Appier won't be re-targeting them, however we will suggest to let AI decide segments.

Which of the following is NOT a selling point for App engagement product?

• Deep-learning based segmentation

• Optimize clicks instead of ROAS

• Truly personalized product recommendation

• Purchase intend is taken into product recommendation algorithm

Which of the following is CORRECT (choose all correct options)

• AIctivate can only run for casual games.

• AIctivate can run without any data postback.

• AIctivate can also run for lifestyle app.

• App engagement cannot run if clients cannot postback 30 days of historical data.

Would there be any fraud for AIctivate and App Engagement? Why?

• Yes, since we use all types of inventories, fraud is still likely to happen like app install, but we will try our best to prevent with AI.

• No, with our AI, no fraud will ever happen.

• Yes, sometimes, ad exchanges are the main source of inventory for app engagement and AIctivate, so it's beyond our control.

• Unlikely, App Engagement and AICTIVATE campaigns we need to trace back to device ID level, so all inventory will be traceable, much less likely to have fraud issue.

Which of the following scenario you should be pitching AIctivate? (choose all correct options)

• Target uninstall users only

• Reactivate users to open the app again

• Reactivate users to do in-app purchase

• Encourage VIP to download other apps

Can a client run CPA directly for App Engagement?

• No, we only optimize CPC.

• No, we need to run CPC for ~4 weeks and can turn to CPA after that; we can have case by case discussion if you need shorter time frame.

• Yes, you can run CPA or ROAS directly starting from day 1.

• No, you can only run ROAS optimization in day 1.

What type of creatives does app engagement support? (choose all correct options)

• Static banner: banner is required

• Dynamic creative: data feed is required

• Dynamic native creative: data feed + generic description + logo + call to action description are required

• Native inventory: banner + product description + logo + call to action description

Can we use "Purchase", "Open", or "Subscribe" as the action for the CPA pricing?

• Yes, for purchase and open. However, subscribe is a one-time action so it is not suitable for re-engaging customers.

• Yes, we can run any actions.

• No, we can only take "click" as the action.

• No, we can do open and subscribe but not purchase.

We have our agencies helping us with the app retargeting campaigns.

Can they operate your systems for app engagement campaigns as it looks like you have superior AI algorithms and we would like you to co-work with them?

• Yes, we have a self-serve tool for you and your agency to operate.

• Yes, but the agencies have to attend a 3hr training from Appier.

• No, we generally do not work with any agency.

• The operations are mostly done by AI, not through human operation. So it's relatively hard to for your team to do self-serve. We can co-work with your agency, but will directly cooperating with your team for the most of parts, that we can ensure the campaign and data onboarding is successful.

What is the right sequence of app engagement onboading?

A: In-app event postback

B: For Facebook, grant fan page access right & app access right on FB

C: Provide data feed with deeplink for each product

D: Train the AI model for a few days. From step 1 to 4 about 2 weeks

• A -> B -> C -> D

• B -> D -> A -> C

• B -> A -> D -> C

• A -> C -> B -> D