Promotion & Selling Review
Authored by Michael Snowden
Business
9th - 10th Grade
Used 53+ times
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16 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A set of principles regarding right and wrong behaviour .....
Legislation
Publicity
Laws
Ethics
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
When the total market is subdivided into groups of people who share one or more common characteristics ....
Market Research
Market Segmentation
Target Marketing
Secondary Target Market
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The development of long-term relationships with individual customers ...
Relationship Marketing
Publicity
Loyalty Scheme
Rewards Program
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
When products that are the same or similar are made to appear different and/or better than those of their competitors ...
Product Endorsement
Product Differentiation
Product Placement
Product Positioning
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The inclusion of advertising in entertainment ...
Product Differentiation
Product Placement
Product Positioning
Product Endorsement
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The creation of a product image compared with the image of competing products ...
Product Positioning
Product Differentiation
Product Endorsement
Product Placement
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The group of customers to whom the business intends to sell a product ...
Market Segmentation
Publicity
Target Market
Fair Trade
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