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Promotion & Selling Review

Authored by Michael Snowden

Business

9th - 10th Grade

16 Questions

Used 53+ times

Promotion & Selling Review
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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A set of principles regarding right and wrong behaviour .....

Legislation

Publicity

Laws

Ethics

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When the total market is subdivided into groups of people who share one or more common characteristics ....

Market Research

Market Segmentation

Target Marketing

Secondary Target Market

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The development of long-term relationships with individual customers ...

Relationship Marketing

Publicity

Loyalty Scheme

Rewards Program

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When products that are the same or similar are made to appear different and/or better than those of their competitors ...

Product Endorsement

Product Differentiation

Product Placement

Product Positioning

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The inclusion of advertising in entertainment ...

Product Differentiation

Product Placement

Product Positioning

Product Endorsement

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The creation of a product image compared with the image of competing products ...

Product Positioning

Product Differentiation

Product Endorsement

Product Placement

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The group of customers to whom the business intends to sell a product ...

Market Segmentation

Publicity

Target Market

Fair Trade

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Microsoft

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