Text Information and Media

A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen.

• Text

• Visual

• Serif

• Emphasis

Refers to the importance or value given to a part of the text-based content. When trying to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged.

• Appropriateness

• Alignment

• Emphasis

• Repetition

Refers to how fitting or suitable the text is used for a specific audience, purpose or event. In the creation of text-based content, make sure that the selection criteria (tone, style, purpose, clarity) is followed. As for the choice of typefaces to be used, refer to the discussion of the characteristics of the fonts. When it comes to large body text, the font should be clear enough to read.

• Organization

• Repetition

• Contrast

• Appropriateness

Creates visual interest to text elements. Contrast is achieved when two elements are different from each other. When you place a white text on a very light yellow background, contrast is not achieved and the text will be difficult to read, but when you put a white text on a dark brown background, contrast is created. Contrast can be achieved in various ways, by joining the following elements: large font with a small font, serif and sans serif, thin elements with thin elements, cool color and warm color.

• Repetition

• Contrast

• Organization

• Alignment

Concerns consistency of elements and the unity of the entire design. Repetition encourages the use of repeating some typefaces within the page. When several typefaces are used on a page, it might distract the audience and fail to communicate what you want them to get from the content. To strike a balance, do not also use just a single typeface for a visual design product.

• Repetition

• Proximity

• Alignment

• Contrast

refers to a conscious effort to organize the different text elements in a page.

• Proximity

• Emphasis

• Organization

• Aligment

Refers to how the text is positioned in the page. This can be left, right, center or justified.

• Alignment

• Proximity

• Emphasis

• Repetition

Refers to how near or how far are the text elements from each other. When two things are closely related, we bring them close together. Otherwise, we put text elements far from each other. For example, the main title and subtitle are usually placed close to each other.

• Organization

• Contrast

• Organization

• Proximity

Caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.) Examples: Chiller, Jokerman, Curlz MT

• Decorative

• Slab Serif

• Sans Serif

• Serif

Draws much attention to itself because of its brush-like strokes. This must be used sparingly and not to be used in large body text. This font is usually used in wedding invitation cards or other formal events. Examples: Edwardian, Vladimir, Kunstler

• San Serif

• Script

• Decorative

• Serif