Typography Basics

Sans serif fonts

• have little lines or "tails" at the beginning and ends of the letters.

• do not have the little lines or "tails."

• are very decorative and fancy.

• look like cursive letters.

Display fonts are best used for

• professional documents like a resume or article.

• documents on a computer screen.

• small amounts of text like a title or header.

• anywhere you want to use them.

It controls the amount of space between lines of type.

• Tracking value

• Horizontal Scale

• Kerning

• Leading

It specifies the overall space between letters, which affects the density in a line of text.

• Leading

• Tracking value

• Horizontal Scale

• Vertical Scale

The space located between individual letters of a word

• Aperture

• Tracking

• Kerning

• Leading

The best typeface to use for paragraphs in a book is _________.

• serif

• sans serif

• script

• ornamental

Setting all the text to start at the same point on the left side is the use of ____________.

• contrast

• alignment

• proximity

• repetition

The space located between an entire word.

(E x a m p l e)

• X Height

• Tracking

• Kerning

• Leading

Typography Basics

• A) The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

• B) The study of ancient scripts and their historical significance.

• C) The process of designing and creating new fonts.

• D) The use of color theory in graphic design.

Typography Basics

• A) Serif fonts are typically used for body text in printed materials.

• B) Serif fonts are best for digital screens and online content.

• C) Serif fonts are never used in professional documents.

• D) Serif fonts are only used in decorative contexts.