As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results

• Logos

• Ethos

• Pathos

My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor

• Logos

• Ethos

• Pathos

If my years as a fire fighter taught me anything, it's that caution is the best policy in this sort of situation.

• Ethos

• Logos

• Pathos

You know me - I've taught Sunday School at your church for years, and served as a playground director for many summers - so you know I can run your preschool.

• Ethos

• Logos

• Pathos

Our expertise is evidenced not only by our 50 years in the business and our qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.

• Ethos

• Logos

• Pathos

If you're still unsure, please consider that my advanced degree and fieldwork speak for themselves.

• Ethos

• Logos

• Pathos

The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.

• Ethos

• Logos

• Pathos

Ladies and gentlemen of the jury: we have not only the fingerprints, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut.

• Ethos

• Logos

• Pathos

It's a matter of common sense that people deserve to be treated equally. The Constitution calls it 'self-evident.' Why, then, should I have been denied a seat because of my disability?

• Ethos

• Logos

• Pathos

More than one hundred studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss.

• Ethos

• Logos

• Pathos