Theme 4 Test 4

McDonald’s in Japan has a Teriyaki McBurger. This is an example of Glocalisation.

• True

• False

Global Marketing is the process of adjusting a company's .................... strategies to reflect conditions, consumer tastes and demand in different ................

• financial/countries

• marketing/countries

• marketing/businesses

• financial/businesses

A business which believes that a success story in one country can translate to all other countries in which it operates. Products sold without adaptation. This is ....?

• Ethnocentricity

• Geocentricity

• Polycentricity

A range of similar societies or people of similar origins, religions and traditions all living and interacting together is cultural diversity.

• True

• False

Lower costs of development and production/Economies of scale/Savings on raw materials can be made. These are the drawbacks of.........?

• Ethnocentric

• Geocentric

• Polycentric

Where the promotion of the product is undertaken based on a global or worldly point of view is Polycentricity.

• True

• False

The lifestyle, customs and values of a group of people are Cultural and Social factors.

• True

• False

Global Niche Markets are subcultures in world society. These share .............. interests and can be identified as market ...................on a global scale e.g. Harley Davidson

• common/segments

• common/trading

• no/segments

• common/selling

As people travel the World, they can be assured that wherever they go the product that they buy from the business will be same and that it will have the same, standard benefits. This is International Standardisation.

• True

• False

It is unlikely that a MNC will attempt to gain the same price in Mexico or Brazil as it does in Germany or France due to the disposable income of the population.

• True

• False