PESTLE + C version 2

A likely UK government objective :

• increase unemployment

• increase inflation

• reduce exports

• increase GDP

Monetary policy focuses on :

• taxation

• interest rates

• government spending

• imports / exports

A rise in UK interest rates will make the UK £ (pound)

• rise

• fall

• stay the same

• depreciate

A UK exporter would prefer :

• a stronger £

• a higher tariff abroad

• a weaker £

• an appreciation in the £

Government taxation and spending =

• fiscal policy

• monetary policy

Which part of PESTLE does the image best relate to ?

• P

• E

• S

• T

One of Porter's 5 forces :

• Bargaining power of brokers

• Bargaining power of bikers

• Bargaining power of buyers

• Bargaining power of baristas

Another of Porter's five forces = Bargaining power of :

• Substitutes

• Suppliers

• Senders

• Searchers

In Ansoff's matrix : Diversification =

• existing product, existing market

• existing product, new market

• new product, new market

• new product, existing market

If the UK pound appreciates, then :

• demand for your product abroad falls

• demand for your product abroad increases