The 7 Functions of Marketing

Name that function: Planning ways to cover cost and reach the desired profit margin.

• Pricing

• Promotion

• Selling

• Financing

• Marketing Information Management

Name that function: Gathering information about what consumers want in order to make informed business decisions.

• Financing

• Pricing

• Distribution

• Marketing Information Management

• Product Service Management

Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.

• Marketing Information Management

• Financing

• Pricing

• Product/Service Management

• Distribution

Name that function: Moving products from the producer to the consumer.

• marketing information management

• financing

• pricing

• product service management

• distribution

Name that function: Reminding customers about your products through advertising activities such as social media marketing, commercials and billboards.

• marketing information management

• financing

• promotion

• product service management

• distribution

Name that function: What the consumer pays based on expenses, consumer demand and profit margin.

• financing

• pricing

• promotion

• product service management

• selling

Name that function: One on one contact to help customers make informed business decisions.

• marketing information management

• financing

• selling

• distribution

• product service management

Name that function: Collecting surveys from college campuses on fashion likes and dislikes.

• selling

• promotion

• product service management

• distribution

• marketing information management

Name that function: Ending amount charged with .99 to give the illusion of savings while still maintaining profit margins.

• Marketing information management

• Financing

• Pricing

• Promotion

• Product service management

Name that function: Negotiating payment terms with textile companies to allow for more time to pay for the goods you purchase.

• Financing

• Pricing

• Promotion

• Product/service management

• Distribution