Deep Dive Quiz

“From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between ______ and _________.”

• Form

• Function

• Paul

• Mary

Which one of these options is not a rule of thumb IDEO employees follow when they share ideas during the brainstorming phase?

• One conversation at a time

• Defer judgement

• Stay on topic

• Discourage wild ideas

• Build on the ideas of others

After the team of designers is brought together, introduced to the problem, and informed they have five days to “pull it off,” what phase of the design process do they immediately engage in?

• Define the problem

• Gerate Concepts

• Develop a solution

• Construct and test prototype

• Evaluate Solutions

After the brainstorming phase the team narrowed down hundreds of ideas by voting. What phase of the design process includes brainstorming and narrowing ideas?

• Define the problem

• Generate Concepts

• Develop a solution

• Construct and test prototype

• Evaluate Solutions

Design is often a process of going too far and having to take a few steps back. What phase(s) of the design process would the critique of the four mock-ups come under? Select two correct answers.

• Define the problem

• Generate Concepts

• Develop a solution

• Construct and test prototype

• Evaluate Solutions

Instead of showering his design team with praise what did Dave Kelly do?

• Told them to redesign the whole thing

• Locked the model away never to be seen again

• Had them test the shopping cart out in a supermarket

• Started to mass produce the shopping cart

The people at IDEO believe it is important to ___________ often in order to ___________ sooner

• fail, succeed

• try, finish

• work, go on vacation

• play, have fun

Sometimes, people come up with great solution that work by trying their ideas first and asking for _____________ later.

• permission

• forgiveness

• tips

• free stuff

IDEO believes the ideas and efforts of a _________ will always be more successful than the planning of a lone genius

• team

• nutty professor

• CEO

• lead engineer

• customer

The folks at IDEA are experts on...

• shopping carts

• toothpaste containers

• giant mechanical whales

• the design process