Professional business writing is important because

• it gives you credibility

• It helps form office relationships

• It takes up a lot of time

• People like reading

Identifying different types of writing is important because

• As a professional you need to also be a writer

• It helps you write in the appropriate style

• It tells you who your reader is

• It wastes time

Common language in business writing includes (select all correct)

• Audience focus

• Fun tone

• Clarity

• Interesting content

Identifying your audience is important because (select all correct)

• It helps shape what you write

• It helps to form friendships

• It makes me sound capable

• It makes sure my language matches my audience

What is Gold Nugget #1

• Use a verb in the subject line

• Always greet your reader

• Sign your name in different colours

• Be interesting

What is Gold Nugget #2

• Make sure your reader is engaged

• Identify and write for your audience

• Tell the reader about your day

• Make sure you have a company logo

What is Gold Nugget #3

• Write in an upbeat style

• Be friendly

• Call To Action in the first paragraph

• Be vague

What is Gold Nugget #4 (Select all applicable)

• Don’t get straight to the point

• Write in a positive tone

• Be assertive (solutions-focused)

• Send funny cat videos regularly

When writing, a mind-map is a great planning tool because

• It allows for free flow of information from brain to paper

• It’s visually attractive

• It creates a working draft

• It identifies who I’m talking to

Typos are damaging because

• They’re hard to avoid

• They affect my credibility & damage my reputation

• Everyone understands what I mean anyway

• The audience thinks you aren’t smart