Component 3 - Promotion 1

What are the two main purposes of advertising (the message)

• To inform people

• To increase profit

• To become a bigger company

• To persuade people to make a purchase

Select all the methods of advertising

• TV

• Print

• Digital

• Social Media

• Ambient

Select the methods of sales promotion

• Coupons

• Loyalty Schemes

• Home visits

• Radio adverts

What is the definition of advertising?

• Putting your products on TV

• Increasing awareness of your product

• Paid for space in the media

• Using social media

How many elements of the promotional mix are there?

• 3

• 4

• 5

• 6

Select the methods of digital marketing

• Email

• Social Media

• Programmable billboards

• TV

What is advertising

• Getting your business known

• Paying for space in the media

• Showing off your products to potential customers

• The act of enticing people to buy your products or services