Chapter 1 Terms Quiz

A call to action is:

• is outreach in order to reach a goal

• an effective way of advertising

• an invitation for a consumer to DO something

A mode of promotional outreach to inform consumers about products/information/services is:

• call to action

• campaign

• advertising

A consumer statement such as "I have tried many brands, but Aussie Shampoo leaves my hair feeling and looking it's very best" is an example of a:

• advertisement

• testimonial

• mission statement

People who actively and publicly support a company, brand, product or service is an:

• consumer

• advocate

• clientele

The group of people most likely to purchase a product and those to whom you should focus your marketing efforts is a

• advocate market

• customer market

• target market

A company's "brand" represents

• the company's logo

• the overall image and feeling of a company

• the company's mission statement

The exchange of an offered product or service for a buyers payment is

• bartering

• selling

• trading

Campaigns include:

• outreach to customers with a purpose

• has a determined goal with a larger scope than a one time communication

• both other responses are correct

"Leads" in Marketing are:

• looking carefully at products/services

• potential customers who show interest in a product/service

• researching products and services for comparing/contrasting

The promotion of a geographic place is:

• demographics

• location marketing

• global marketing