Business Feasibility

____is the process of determining whether a business idea is viable.  It is the primary evaluation of the business.

• Feasibility Analysis
• Business Plan
• Howard Plan
• None of the Above

When you have a feasible business concept, the next step is to develop a/an__________________.

• business plan
• financial analysis
• feasibility analysis
• industry

The financial plan presents ______ for the future of the business.

• forecasts
• finances
• trends
• studies

Questions related to industry, customers, product & service requirements, founding team, competition, start up resource needs and the value chain fall under the:

• Feasibility Analysis

• Business Model

• Business Concept

• Target Market

Which of the following can be the cause of project failure

• Poor project specification
• Appropriate staff employed
• Project End Report
• Risk Owner

________ research is research that is collected by the person or persons completing the analysis. ________ research probes data that is already collected.

• Primary, Derivative

• Secondary, Primary

• Primary, Secondary

• Direct, Indirect

Talking to industry experts, obtaining feedback from prospective customers, and administering surveys are examples of ________ research.

• primary

• secondary

• fundamental

• principal

Trade journals, industry-related publications, government statistics, and competitors' Web sites are examples of ________ research.

• secondary

• action

• principal

• legacy

________ feasibility is an assessment of the overall appeal of the product or service being proposed.

• Purchaser/end-user

• Industry/market segment

• Industry/market

• Product/service

________ involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent.

• concept test

• product/service statement

• impression test

• idea prospectus