SEM1 1.02

The National Collegiate Athletic Association (NCAA) and the Professional Golfers' Association (PGA) are examples of

• labor unions

• sanctioning bodies

• trade associations

• professional societies

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

• their occupation

• free of charge

• closed to the public

• played for enjoyment

Which of the following help create the excitement and enthusiasm that make the games what they are:

• team owners

• coaches

• spectators

• trainers

Which of the following is an example of marketing the sport event:

• Holding a race for a charitable organization

• Selling food products to a concession stand

• Delivering exercise bikes to retailers

• Distributing information about a NASCAR race

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of __________ marketing.

• Target

• mass

• event

• direct

One characteristic of event marketing involves promoting and selling a(n)

• tangible product

• unique experience

• nonperishable item

• physical appeal

A characteristic of an event is that it is produced and consumed

• during planned intervals

• at the same time

• by the same group of people

• in unemotional ways