SEM1 1.01 - 1.03

Which persons help create the excitement and enthusiasm that make the games what they are?

• Spectators
• Coaches

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?

• Event
• Direct

Which is an example of promoting a sports event?

• Holding a race for a charitable organization
• Distributing information about a NASCAR race

One characteristic of event marketing involves promoting and selling which product or service?

• Unique experience
• Tangible product

A characteristic of an event is that it is produced and consumed in which situation?

• At the same time
• During planned intervals

One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?

• Their occupation
• Free of charge

Which is a characteristic of the sports or event industry?

• Communicates with a limited audience

• Provides products that are different for each consumer

• Manages a worldwide media network

• Employs only those people who have athletic ability

The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?

• Total

• Direct

• Indirect

• Fiscal

A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?

• Have consumers with artistic talent

• Include spectators and participants

• Are concerned with environmental issues

• Demand mostly tangible products

Surrounding communities benefit from professional sports teams by which action occurring?

• Hiring handlers to make sure athletes behave

• Attracting tourist dollars

• Making seat licenses available to season ticket holders

• Endorsing local political candidates