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Branding Basics (icevonline)

Authored by B Morgan

Life Skills

10th Grade

Used 138+ times

Branding Basics (icevonline)
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14 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

a business, product or service which is identifiable through names, symbols, phrases and/or qualities

Brand Identifier

Brand Extension

Brand Equity

Brand

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

the value of a brand based on consumer knowledge of, perception of, and loyalty to the brand; strong brand equity allows for loyal customers, higher prices and growth opportunities

Brand

Brand Extension

Brand Equity

Brand Identifier

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

a new product launched using an established brand name

Brand Equity

Brand

Brand Extension

Brand Identifier

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

any word, phrase, symbol or image which identifies a brand

Brand Equity

Brand

Brand Extension

Brand Identifier

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

the set of human characteristics associated with a brand

Branding Process

Co-branding

Branding

Brand Personality

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

the practice of two or more brands forming an alliance and producing a product which includes both brand names

Branding Process

Co-branding

Branding

Brand Personality

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

the process through which a business differentiates itself from its competitors and manages consumer perceptions concerning its identity and value

Branding Process

Co-branding

Branding

Brand Personality

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