Social Media for Business Terms

Social Media for Business Terms

10th - 12th Grade

11 Qs

quiz-placeholder

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Social Media for Business Terms

Social Media for Business Terms

Assessment

Quiz

Life Skills

10th - 12th Grade

Medium

Created by

Peter Riendeau

Used 35+ times

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11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand Awareness

How well customers are familiar with a brand and its products and services

The percentage of those who visit one page of a website before exiting that website

communication between a brand and an audience member (like, comment, retweet, Etc)

Ability to keep current customers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Bounce Rate

total number of different households or persons that will be exposed to a message

Ability to keep current customers

The percentage of those who visit one page of a website before exiting that website

analytics metric that refers to the number of users who have come across particular content on social platforms

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customer Advocacy

The percentage of those who visit one page of a website before exiting that website

how well customers are familiar with a brand and its products and services

Ability to keep current customers

how well your customers support your product or brand

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Email Database

digital marketing strategy of communicating with prospects and customers via electronic mail services

total number of different households or persons that will be exposed to a message

a database of a business's current and potential customers email addresses

database list of all the emails in the world

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Email Marketing

a catalog of current and potential customers email addresses

digital marketing strategy of communicating with prospects and customers via electronic mail services

analytics metric that refers to the number of users who have come across particular content on social platforms

focusing on individuals that have bounced from your site

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Interactions

total number of different households or persons that will be exposed to a message

communication between a brand and an audience member (like, comment, retweet, follow)

income a business makes from its products or services offered

how well customers are familiar with a brand and its products and services

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Reach

income a business makes from its products or services offered

analytics metric that refers to the number of users who have come across particular content on social platforms

total number of different households or persons that will be exposed to a message

a catalog of current and potential customers email addresses

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