Social Media for Business Terms
Authored by Peter Riendeau
Life Skills
10th - 12th Grade
Used 36+ times
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11 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brand Awareness
How well customers are familiar with a brand and its products and services
The percentage of those who visit one page of a website before exiting that website
communication between a brand and an audience member (like, comment, retweet, Etc)
Ability to keep current customers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Bounce Rate
total number of different households or persons that will be exposed to a message
Ability to keep current customers
The percentage of those who visit one page of a website before exiting that website
analytics metric that refers to the number of users who have come across particular content on social platforms
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Customer Advocacy
The percentage of those who visit one page of a website before exiting that website
how well customers are familiar with a brand and its products and services
Ability to keep current customers
how well your customers support your product or brand
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Email Database
digital marketing strategy of communicating with prospects and customers via electronic mail services
total number of different households or persons that will be exposed to a message
a database of a business's current and potential customers email addresses
database list of all the emails in the world
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Email Marketing
a catalog of current and potential customers email addresses
digital marketing strategy of communicating with prospects and customers via electronic mail services
analytics metric that refers to the number of users who have come across particular content on social platforms
focusing on individuals that have bounced from your site
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Interactions
total number of different households or persons that will be exposed to a message
communication between a brand and an audience member (like, comment, retweet, follow)
income a business makes from its products or services offered
how well customers are familiar with a brand and its products and services
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Reach
income a business makes from its products or services offered
analytics metric that refers to the number of users who have come across particular content on social platforms
total number of different households or persons that will be exposed to a message
a catalog of current and potential customers email addresses
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