Social Media for Business Terms

Brand Awareness

• How well customers are familiar with a brand and its products and services

• The percentage of those who visit one page of a website before exiting that website

• communication between a brand and an audience member (like, comment, retweet, Etc)

• Ability to keep current customers

Bounce Rate

• total number of different households or persons that will be exposed to a message

• Ability to keep current customers

• The percentage of those who visit one page of a website before exiting that website

• analytics metric that refers to the number of users who have come across particular content on social platforms

Customer Advocacy

• The percentage of those who visit one page of a website before exiting that website

• how well customers are familiar with a brand and its products and services

• Ability to keep current customers

• how well your customers support your product or brand

Email Database

• digital marketing strategy of communicating with prospects and customers via electronic mail services

• total number of different households or persons that will be exposed to a message

• a database of a business's current and potential customers email addresses

• database list of all the emails in the world

Email Marketing

• a catalog of current and potential customers email addresses

• digital marketing strategy of communicating with prospects and customers via electronic mail services

• analytics metric that refers to the number of users who have come across particular content on social platforms

• focusing on individuals that have bounced from your site

Interactions

• total number of different households or persons that will be exposed to a message

• communication between a brand and an audience member (like, comment, retweet, follow)

• income a business makes from its products or services offered

• how well customers are familiar with a brand and its products and services

Reach

• income a business makes from its products or services offered

• analytics metric that refers to the number of users who have come across particular content on social platforms

• total number of different households or persons that will be exposed to a message

• a catalog of current and potential customers email addresses

Retargeting

• How well customers are familiar with a brand and its products and services

• how well customers are familiar with a brand and its products and services

• focusing on individuals that have bounced from your site

• Ability to keep current customers

Retention

• make something tight again

• Ability to keep current customers

• total number of different households or persons that will be exposed to a message

• How well customers are familiar with a brand and its products and service

Revenue

• income a business makes from its products or services offered

• how well customers are familiar with a brand and its products and services

• analytics metric that refers to the number of users who have come across particular content on social platforms

• Ability to keep current customers