Social Media Marketing

The simulation of human intelligence processes by machines

• Computer Intelligence

• Artificial Intelligence

• Content Marketing

• Marketing Intelligence

Demographic of people most likely to be interested in your product or service.

• Brand awareness

• marketing

• market segmentation

• target market/audience

an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.

• Marketer

• Consumer

• Influencer

business metric used to evaluate the success of a company, organization, employee or to track and analyze factors of success in an organization.

• Centimeter

• marketing indicator

• Key talent indicator

• Key Performance Indicator

Strategy that relies on getting to know the customers and their individual choices, then tailoring marketing plans toward each customer differently based on those choices.

• one-to-many marketing

• one-to-one marketing

• niche marketing

Helps open the internet for marketing

• Dot-Com Bubble

• Search Marketing

• Web 2.0 Websites

Social media sites started appearing in these years:

• 1997-1999

• 2005-2007

• 2003-2004

Happens when the desired outcome of a marketing message is achieved.

• Web 2.0

• Conversion

• Dot Com Bubble

• Demographics

Search Marketing includes

• helping to open the internet for marketing

• providing useful content leas to business

• brands establishing online presence like Google, Yahoo, MSN

• businesses starting to create their own social media profiles.

Percentage of marketing executives who use social media in marketing strategies (marketing mix).

• 30%

• 50%

• Over 70%

• Over 90%