Market Segmentation

Market Segmentation

9th - 12th Grade

14 Qs

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Sports Marketing Final Exam Review

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Market Segmentation

Market Segmentation

Assessment

Quiz

Life Skills

9th - 12th Grade

Practice Problem

Hard

Created by

Laurie Acosta

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14 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The process of dividing a market of potential customers into groups based on different characteristics is called

Market Segmentation

Market Analysis

Demographics

Consumer identification

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The term "Demographics" refers to

Grouping potential customers based on their beliefs and preferences

Grouping potential customers based on whether or not they have purchased a product in the past

Grouping potential customers using statistical data such as age, race and gender

Grouping potential customers based on where they live

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

Age

Household Income

Race

Political preference

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of these answer includes ONLY examples of demographics?

Marital status, religion, ethnicity

Household income, gender, race

Age, geographical location, gender

Race, age, hobbies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Segmenting a market based on customers' attitudes, opinions, and interests is called

Demographics

Psychographics

Geographics

Market Segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of these answer includes ONLY examples of psychographics?

Interests, opinions, attitudes

Household income, beliefs, race

Age, geographical location, gender

Ethnicity, age, hobbies

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

When a business divides its market on the basis of where its customers live is called

geographic segmentation

demographic segmentation

psychographic segmentation

behavioral segmentation

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