SEM I 1.03 Quiz

For a sports organization, which marketing activities involve responsibility for licensing activities?

• Community Relations

• Public relations

• Sales

• Merchandising

Which marketing activities involve writing press releases and organizing news conferences for a sports organization?

• Promotions

• Advertising

• Media Relations

• Community Relations

A person responsible for matching up corporations with events that reach his or her target market has a career in which area?

• Sponsorship Management

• Hospitality

• Sales Promotion

• Advertising Sales

You’re in charge of hospitality for a play opening on Broadway. Which of the following would be your responsibility?

• Designing posters

• Allocating press passes

• Reserving hotel rooms for special guests

• Identifying a target audience

A person responsible for matching up corporations with events that reach their target market has a career in

• sponsorship management.

• advertising sales.

• hospitality.

• sales promotion.

Which of the following marketing activities involves keeping detailed ticket sales records:

• Ticket management

• Ticket sales

• Merchandising

• Market research and development

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:

• Advertising

• Community relations

• Media relations

• Promotions

You’re responsible for public relations for a country music festival coming to your town. Which of the following would be one of your job duties?

• Making travel arrangements for the performers

• Contacting potential sponsors

• Organizing a news conference

• Sending out mail-order tickets

Assigning workers to their proper posts at a charity run/walk is the responsibility of a

• public relations director.

• vendor coordinator.

• sales promotion coordinator.

• volunteer coordinator.

Which of the following would be considered an event in event marketing:

• A family vacation

• A college graduation ceremony

• A kindergarten class party

• A restaurant opening