SEM II 1.10 Quiz

SEM II 1.10 Quiz

10th - 12th Grade

8 Qs

quiz-placeholder

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SEM II 1.10 Quiz

SEM II 1.10 Quiz

Assessment

Quiz

Life Skills

10th - 12th Grade

Medium

Created by

Wilson Ramsey

Used 74+ times

FREE Resource

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Stephanie completed a market-research project to identify changing consumer trends that will affect her company and its market position. She learned many interesting demographic trends occurring in the population. What type of data should she include in her report to management?

All the information collected so management can decide what is important.

Information that applies only to people not currently part of the target market.

Information that is relevant to the marketing decisions that management must make.

Information that applies only to the company's current target market.

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of which component?

Handmade graphics

Informal outlines

Computer software

Scientific data

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

One of the main portions of a marketing report describes the research methods and which other component?

Industry review standards

Data collection procedures

Technical terms

Consulting expenses

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What part of a marketing-research report would be mentioned only briefly in an oral presentation?

Research findings

Pertinent data

Relevant information

Research methods

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The main portion of a marketing report that explains the research findings should include which component?

Supporting tables and graphs

Summaries and recommendations

Technical appendixes and indexes

Data-collection procedures

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Copies of questionnaires, interview forms, and other technical documents are often included in which part of a marketing report?

Summary

Appendix

Analysis

Introduction

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

An effective technique to use when giving an oral presentation of report findings and recommendations is to ensure the presentation has which feature?

Simplicity

Technically oriented

Free from detail

Complexity

8.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When writing marketing reports, researchers should make sure that they include a section about which component?

Limitations

Regulations

Qualifications

Populations